Maximizing Brand Exposure with Branded Business Cards in Zipwire

01 Sep 2023

01 Sep 2023 by Luke Puplett - Founder

Introducing Branded Business Cards on Zipwire

We are pleased to announce a new feature that allows Zipwire workplace administrators to add their branding to virtual business cards in the Zipwire app.

Whether you're a recruitment agency or HR department, you can now set a URL pointing to your logo and select an official brand color that will be displayed front and center when your placed workers and their managers have active assignments.

A recognizable brand identity is especially important for recruitment agencies aiming to expand in today's market. It helps build awareness, loyalty and trust. Digital touchpoints also play a key role in shaping positive brand associations - any interactions customers have with your brand online. They offer valuable opportunities to increase brand visibility.

The Growing Value of Digital Touchpoints

In today's increasingly online world, the digital touchpoints that audiences have with a brand are more important than ever. They represent critical opportunities to shape positive brand perceptions and drive greater visibility.

For recruitment agencies, digital platforms like websites, apps, social media, and advertising provide avenues to engage both clients and candidates. The user experience across these touchpoints plays a major role in building trust and loyalty.

When touchpoints are consistent, cohesive, and reinforce your brand identity, you are more likely to be remembered and preferred. Audiences develop familiarity with your services and are primed to think of your agency first for their hiring or job search needs.

With the Zipwire app at the center of the recruitment process, adding your branding enhances the touchpoint value. Workers will interact with the app daily, increasing brand impressions. The continuity between agency branding and worker experience creates seamless brand association.

Benefits of Branded Business Cards

Displaying your logo and brand colors prominently within the Zipwire app experience provides several advantages:

• Increased brand visibility - Your agency will gain impressions each time a worker views their profile or completes tasks in the app.

• Improved brand continuity - Familiar branding ties your agency to the workers you provide in a seamless way.

• Stronger trust and recognition - Your logo signifies you sourced and vetted the worker, building credibility.

• Tech-savvy differentiation - Demonstrates your agency utilizes innovative tools like Zipwire's AI capabilities.

The branded business cards offer recruiters an impactful new digital touchpoint to engage both workers and clients. It cements your agency as the facilitator in their relationship while highlighting your modern approach.

Wait. There's more.

Additionally, you can customize the link on each business card per assignment! This could direct users to a specific contact page on your website or even open a new chat message to the account manager for that assignment when clicked. Quickly putting hiring managers in touch with a recruiter to fulfill their next hire.

Please reach out to our support team if you have any questions getting set up. We're happy to walk through the process to ensure your branding is prominently displayed.

Enabling Branded Business Cards

It's quick and easy for recruiters to start taking advantage of branded business cards in the Zipwire app:

• Go to the Manage Workplace section in your Zipwire account settings

• Enter the URL for your agency logo - consider using the one from your own website or LinkedIn

• Select one of your official brand colors from the color picker

• The contact URL is the default location to send people when they click the business card but this can be overridden within the assignment configuration

• Save your changes

Once enabled, your logo and brand color will automatically be displayed on worker business card profiles and your brand color will feature at the top of their timesheets. You can update the branding at any time as needed.

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